As per the e-commerce trends and lucrative offers we can see that the future of shopping is transfer from offline to online. Yes, there is huge competition in this business. That’s why one has to make sure to pick the best products by focusing the customers and shopping experience. So here are five reasons that decide the future of online shopping.
The Shift in Customer Expectations
With technology, the things of choice come in the hands of customers. An increasing number of brands increase more competition and also pay more attention to the customer’s experience. Those expectations are likely related to issues like service, quality, and delivery. A customer expects to find the products easily and get them quickly.
A prime example is delivery of the things. Now we expect that the retailer delivers cheaper and faster delivery. And the study revealed that approx. Two-Thirds of people switch to another retailer if they get better delivery options. As per expert prediction by 2021 there will be an option of instant delivery.
In the UK, 48% of people do online shopping for their food, and in 2017, the retail e-commerce business touches the new level with $2.290 trillion marks. This data shows that the 10% of the total retail sales are from e-commerce on a global basis, and each year it will be grown fast.
Habitual Use of Devices
It is not only e-commerce that changes the way of shopping, but it is the device that we are using. Devices such as smartphones, tablets, laptops, etc. become more popular as shopping portals. About 62% of smartphone users do the online shopping via their device. It makes sure that until the smart devices are in the hand of humans, the e-commerce will grow significantly. There will be more than five billion smartphone users by 2019 in the world, which increase the retails online by the year.
The Personalization of Shopping
Face to face interaction during high street shopping is good but in this digital era, the personalization trend is fixed nowadays. Personalization can help brands to achieve their sales goals, better results and reaching a new audience. The customization in shopping may give the idea of customer choice and behavior as well. And ultimately it helps to serve better to every customer.
A few years ago customer did not have more power, but today, the customer has empowered and all thanks to the internet. The reviews and ratings have the power to make or break brands. It has also helped the customers to find out in depth about the brand and what it provides to customers. For instance, if customers are looking for a kid cloth brand, then there are many well-known brands that one can find over the internet. With it, they can look for the reviews of customers and their experiences for each and decides whether to pick one or not. Today the customer becomes smarter, and a study says that about 75% of young people research a product online before buying it from the store.